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Non-Traditional Marketing: Products And Delivery
RECORD OF SOCIETY OF ACTUARIES 1986 VOL. 12 NO. 2 NON-TRADITIONAL MARKETING: PRODUCTS AND DELIVERY ... : My subject for today is credit cards in the marketing of insurance. I am going to discuss this subject ...- Authors: Joseph Fafian, John Ladley, Frank Minton, Harry Ploss, Howard L Steinberg
- Date: May 1986
- Competency: Technical Skills & Analytical Problem Solving>Process and technique refinement
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance
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Direct Response Marketing - Life And Health Insurance
407 RECORD OF SOCIETY OF ACTUARIES 1985 VOL. 11 NO. 1 DIRECT RESPONSE MARKETING - LIFE AND HEALTH ... companies have entered the market, perhaps because they see higher returns in the direct response market ...- Authors: Roberta L Canfield, Edward P Mohoric, Harry Ploss, H Shumrak, Lawrence Hersh
- Date: Apr 1985
- Competency: Technical Skills & Analytical Problem Solving>Process and technique refinement
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance
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Segmentation And Market Specialization
This session from the 1983 SOA Spring Meeting discusses the adoption and implementation of a segmentation ... examples of strategy for the Individual and Group lines of business are reviewed. From Record of Society ...- Authors: Frederick Brown, Joseph M Fitzgerald, Sarah S Plotkin, Harry Ploss, Wilfred Thornthwaite, Margaret J Ware
- Date: Apr 1983
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance